Stock packaging is a great starting point for businesses just coming to market with new products and ideas. The low minimum orders, standard sizes, minor modifications, consistent availability, and short lead times are highly beneficial for emerging companies, especially from a cost perspective. However, stock packaging is defined by its “standard” nature, meaning businesses are limited to basic sizes, colors, and other factors that distinguish brands and their products from competitors. Though stock packaging has its place, there does come a time when companies should consider switching to custom folding cartons.
Expanding to Wholesale
Introducing products to wholesale is an exciting time. It widens product exposure beyond your own brick-and-mortar locations and website, helping brands increase recognition and revenue streams. But to be successful in wholesale marketplaces, businesses must be able to stand out when placed right next to competitors on shelves. Custom structures and graphics are essential for making a lasting impression and ultimately gaining retail success in highly competitive environments.
Meeting Unique Product Requirements
Businesses with products that require specific sizes or shapes may not be able to take advantage of stock packaging. As mentioned, stock packaging includes a range of standard options. Though that size range is large, it’s very possible some products with distinct dimensions may not be a good fit. Custom packaging allows companies to design unique cartons that perfectly fit products without potentially compromising quality in an ill-fitting stock option.
Selling Luxury Products
Companies selling high-end products must demonstrate how exceptional their product is through quality packaging. No matter how good a luxury product is, it will struggle to sell if the packaging fails to live up to the premium nature of the product. Custom packaging enhances overall appeal and helps justify a product’s price point. Inferior packaging undermines this perceived value, leading to potential sales losses.
Launching Multiple Product Variations
When a product line includes several different variations, custom packaging can streamline branding. Through custom packaging, companies can purchase large-volume runs of the same structure with adaptable graphics for each unique line. Custom packaging ensures each variation is presented cohesively, maintaining brand consistency while catering to the specific needs of each product variant and marketing each product to the right audiences.
Design Your Packaging With MOD-PAC
Working on a packaging redesign or struggling to determine whether stock or custom packaging is right for your product? MOD-PAC is here to help. It’s important to remember that custom is a broad term. While it can mean creating packaging from a one-of-a-kind concept, it can also mean enhancing stock packaging with custom full-color graphics, spot coatings, or foil.
The MOD-PAC team can help you through this process. Experienced sales, engineering, graphics, and production professionals are all in-house and dedicated to your success. Reach out today to discuss your needs and options.