In the world of packaging, appearance matters more than ever. The importance of packaging in marketing can’t be overstated, as 72% of surveyed consumers admit that a product’s packaging design often influences their buying behavior. Companies must consider the impact packaging has on consumers when developing product packaging and use it as a marketing tool. Not only can good packaging help increase sales but it also increases brand exposure and awareness. By strategically designing packaging that resonates with your target audience, you can make a lasting impression that, in turn, boosts visibility and appeal in the market.
Implement a Style Guide
Consistency is key to building brand recognition. Incorporate colors, logos, typography, and other visual elements into your product packaging. This creates cohesion and an identity consumers easily recognize, even from a distance. The more frequently consumers see these unique components, the more likely they are to associate them with your brand.
Design Custom Packaging
Custom packaging is one of the best branding strategies you can employ, especially if you are selling in retail or wholesale spaces. Custom folding cartons are manufactured with die cuts, making them available in a wide range of styles and sizes. The material offers a high-quality printing surface perfect for eye-catching designs and text that reflect your brand’s personality. Brands can also add special finishing touches like hot stamping or foil stamping for a premium touch.
Incorporate Brand Storytelling
Your packaging is more than just a protective vessel for your product. It should also be a platform to share your brand’s story. Consumers are often drawn to brands with a strong narrative. Your packaging is the perfect place to showcase your brand’s origin, missions, or values. Consider incorporating elements like illustrations, quotes, or short blurbs that convey what makes your product and your brand the right choice for consumers.
Use Sustainable Materials
In recent years, sustainability concerns have grown among consumers. Many expect companies to care about green initiatives and use eco-friendly packaging. Highlighting your brand’s sustainable practices may positively influence shoppers. Paperboard is a great choice for companies looking to switch to more eco-friendly solutions. These materials are sustainably sourced and, depending on the type of paperboard, can also be recycled.
Use a Functional Packaging Design
Visual appeal obviously matters for brand recognition. However, packaging functionality also plays a role in enhancing the customer experience with your product and brand. Shoppers appreciate features like easy-to-open carton designs, resealable tabs, and other components that make use and reuse easy.