Packaging is essential to help your product draw attention and stand out amongst your competition. Stock folding cartons are among the most cost-effective and practical packaging choices available on the market today. They’re an especially good choice for smaller businesses just getting off the ground or ordering limited quantities. However, stock packaging is known for its generic look. It lacks the uniqueness that custom packaging provides. However, there are several techniques packaging manufacturers can employ to elevate stock packaging with custom features.
Hot Stamping Packaging
Hot stamping, sometimes called foil stamping, is a common type of imprinting that uses a combination of heat and pressure to transfer a metallic or colored foil onto a surface. The end result leaves a shiny impression on the packaging. Companies often use hot stamping to add their logo to stock packaging. Available in a wide range of colors and finishes, hot stamping is an easy way to incorporate your brand identity without going full custom.
MOD-PAC offers this and other ink-printing imprinting services through our Kluge department. When customers buy stock packaging, they have the option to add logos, ingredient information, simple graphics, and other basic enhancements. Our Kluge machine takes the stock folding cartons, which are already glued, and adds your designs to them across your full order.
Embossing Packaging
Embossing is a type of hot stamping that creates a raised image or text on the paperboard. Pressure is applied to the material, causing it to bulge upwards in the exact desired shape. This adds a subtle tactile element that elevates the overall look and feel of the packaging.
Debossing Packaging
Debossing is essentially the opposite of embossing. Instead of a raised result, this process creates an indented image or text on the packaging. Debossing gives packaging a minimalist yet sophisticated appearance.
Include Accessories
Internal and external accessories are simple ways to enhance your stock packaging. Ribbons, sleeves, and wraps add to the unboxing experience. Inserts, tissue paper, pads, plastic trays, and foil wrappers help stabilize products and minimize potential messes inside. Bakery and confectionary products can especially benefit from these internal protections.
How MOD-PAC Elevates Stock Packaging
At MOD-PAC, we know stock packaging doesn’t have to be boring. Adding custom elements to stock folding cartons is a simple and effective way to create a more sophisticated, eye-catching package. Reach out to learn more about our personalized stock options.